10980 Series by LOOK highlights minimal expression
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Reducing everything to its essence in order to place the gaze at the centre is the foundation of the 10980 Series, LOOK’s latest interpretation of minimalist design applied to rimless eyewear. Eight lens shapes and eight colour options define a collection that eliminates the superfluous to highlight what truly matters. These models are designed for those seeking an exclusive product that strikes a balance between comfort, technical performance, and style. Every component is engineered to visually disappear. The lenses are mounted using a quick, secure pressure-fit system, while the ultra-light XINOX structure achieves a total weight of just 3.73 grams. All materials are hypoallergenic with phthalate-free nose pads; a screwless hinge with NIL joint ensures reliability, smooth movement, and everyday comfort. The series is informed by a philosophy of radically reducing everything to its essence. The high-performance structure is designed to guarantee consistent fit stability and long-lasting, fluid temple movement over time.
The 10980 Series is available in eight distinctive colours, each paired with a specific lens shape. This carefully developed colour system allows for customization, aesthetic coherence, and immediate visual identity. To maximize its point-of-sale impact, the collection is supported by a dedicated display tray, designed to reinforce product identity and storytelling. Like all LOOK collections, the 10980 Series is entirely made in Italy at the company’s manufacturing headquarters in the Belluno district, where craftsmanship, innovation, and eyewear culture have come together for generations.
