100% OPTICAL: independent studio to expand
The organisers of 100% Optical have recently announced a stronger emphasis on independent eyewear designers and manufacturers for the 2024 event. New independent brands confirmed to exhibit at 100% Optical next year include Vakay Eyewear, Neubau Eyewear, Frost Eyewear and Ultra Limited.
Returning for its 10th edition from 24-26 February at the ExCeL London, 100% Optical will once again champion all of its independent brands such as SALT, Einstoffen, Gotti, Orgreen, Danielle Rattray, Tavat, Nirvan Javan, Blackfin and Leisure Society who will be highlighting their latest innovations and designs which hero sustainability and environmentally-friendly materials.
In order to better accommodate and showcase the designs and innovations of these independent exhibitors, a larger dedicated area has been created for The Studio sponsored by Nikon Lenswear UK which is located in the heart of the Eyewear zone. It is set to be the biggest independent line-up to date across the three-day optical event.
Marlon Cera-Marle, 100% Optical show director, said: “10 years ago 100% Optical launched to give independents a national platform to shine, so naturally this has always been an area of focus for us. Highlights from the show earlier this year demonstrated the increasing popularity of The Studio industrial space and so we adjusted the floor space accordingly to make room for more brands joining and an incredible display of innovative optical designs that hero sustainability”.
Robyn Milner, Head of Brand & Communication, Nikon Lenswear UK commented, “We are thrilled to be sponsoring the Independent Studio Bar again this year and bringing the community of premium optics together. Throughout 100% Optical 2024 we will be showcasing the Nikon difference when it comes to supporting luxury premium businesses, from our newest and true innovations to the unparalleled value of our Nikon Lenswear Partner Programme. We invite our Partners, customers and those new to Nikon entirely to join us at the Studio Bar and on our stand E130 – we look forward to seeing you there!”.
In addition to the display of independent brands, 100% Optical also boasts an education programme curated by the AOP including over 100 hours of CPD sessions across 12 diverse hubs with workshops including keynote lectures, key topic led discussions, peer reviews and interactive poster trails.
The event will also feature 100% Ophthalmology which will make its debut as a co-located event for ophthalmic surgeons and their wider teams to attend, with a tailored education programme in store for them too. The exhibition will feature the latest equipment and instruments from Glaukos, NuVision, Rayner, Zeiss, Topcon Healthcare, Dive Medical, Hoya Surgical and more.