100% announces ‘Frame of Mind’ curated space
- By Editorial Team
100% Optical will launch Frame of Mind, a new destination celebrating independent eyewear design, when the UK’s leading annual event for optical professionals returns to Excel London from 27th February to 1st March 2027. Created to connect innovative eyewear designers with independent opticians, practice owners and boutique retailers, the organisers of the show say Frame of Mind will bring together those who share a passion for creativity, craftsmanship and distinctive collections. The curated space will give participating niche and independent brands the opportunity to showcase their collections and build relationships with buyers looking for something different from the mainstream.
Away from the main show floor, Frame of Mind will provide an intimate, premium setting designed to encourage meaningful conversations and new connections. Celsa Vazquez, Commercial Director at 100% Optical said: “Independent eyewear has always been an important part of 100% Optical, and Frame of Mind gives us an opportunity to celebrate the creativity, craftsmanship and individuality that makes this part of the industry so exciting.
“We want to create a space where new ideas, discoveries and relationships can flourish, and we’re looking forward to bringing designers, brands and the independent optical community together when Frame of Mind launches in 2027.”
