Essilor® Sun Solution™, the Essilor Group division dedicated to plano sun lenses announces their latest No Ordinary story "6.000 KM for microfinance". This is a “No ordinary” sport experience with a special message related to human rights: Anne and Marie-Eve, two French students decided to devote their gap year to travel 6.000 km from Colombia to Argentina and meet Micro-Credit organizations and project owners in order to support local poor people to access business creation through solidarity financing.
This project took place in four stages: identifying local institutions specialized in microfinance; supporting entrepreneurship by providing financial support; meeting with institutions and entrepreneurs and, finally, sharing their stories.
Solidarity financing consists of providing access to credit to those excluded from the usual and formal financial services. It is credit based on trust because Microfinance Institutions (MFIs) do not require a bank guarantee. This credit is granted to people who want to start their own business; MFIs then offer to assist and train them.