SMITH: imprint 3D technology launches

L&T news
December 20, 2021

Smith has created the patent-pending Imprint 3D Technology to address the vast range of face shapes and features while eliminating the one-size fits all approach to sports gear. Continuing the brand’s legacy of disrupting design and innovation, the initial launch of Smith’s Imprint 3D Technology debuts with a first- to-market custom crafted 3D printed snow goggle which is described as "delivering increased all-day comfort, elimination of light leak due to improper fit, removal of pressure points or hot spots, and an expanded field of view." “Safilo’s 360° digital transformation continues. Within the last year, we have introduced multiple innovations in both the B2B and D2C areas. Today we are very satisfied to be the first on the market to have studied a concrete application of new technologies, with an innovative final product delivered to market that continues to evolve the sports experiences of our customers,” stated Angelo Trocchia, CEO of Safilo Group. “The use of cutting-edge technologies is part of Safilo’s DNA and represents a key step in our growth objectives.” The Smith I/O MAG Imprint 3D goggle features Smith’s proprietary ChromaPop™ branded lenses, tuned to deliver visibility and clarity beyond normal capabilities by amplifying natural colour and enhancing definition, according to Smith.

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