SeeSoo Optics from The Netherlands has created a 100% natural cleaning product for lenses, made from plant extracts and essential oils. The bottles can be customised in full colour to translate the style and identity of the optician’s branding on the product with a variety of design options and contemporary colour choices. “We wanted to minimize our ecological footprint by using our own fluid, producing and printing our bottles in Europe and filling them locally,” says Bas Bakker, CEO. “Within our global supply chain we strive to buy, produce and supply as much as possible on a local basis and still remain affordable. Part of our bottles are made from recycled material (RPET) with the strong intention to switch to RPET with the whole assortment for the future. We will also offer PP finger sprays during 2021.” SeeSoo’s eco focus goes one step further with a donation of 1% of turnover for charities and initiatives supporting wildlife, plastic waste reduction and children’s wellbeing. The company currently works with wholesale partners Talba Nederland, Bondeye Optical (UK) and U-Optik (Germany) and plans to add further partners in the near future.