Safilens has announced a sales force in the North West, in Western Lombardy, in the South Adriatic and Lucania in Southern Italy. The new representatives will strengthen the company’s Italian network, made up of 11 professionals who have technical and professional skills integrated with the innovations of Safilens products. Alessandro Toschino, optometrist and optician is the new contact person for the North West region (Piedmont, Valle d'Aosta, Provinces of Genoa, Imperia and Savona). Gabriele Costantini, optometrist and optician with decades of retail experience in independent companies and chains, is the new agent in W. Lombardy (Provinces of Como, Lecco, Lodi, Monza and Brianza, Milan, Pavia, Sondrio and Varese). Marco Mastromauro who has twenty years’ experience in the marketing of contact lenses, replaces the previous agent in the South Adriatic and Lucania (Puglia, Basilicata, Province of Cosenza). The new team will offer technical support and an opportunity for discussion with opticians and optometrists in their area.