SAFILENS 20th anniversary

L&T news
January 29, 2021

Safilens announces its 20th birthday and looks back on years’ of research, development and sales vitality which have positioned the Italian company among the top players in the contact lens arena in Italy and ensure it an ever-increasing share of the international market. Established in early 2001, in partnership with the Safilo Group, in the spring of 2012 the company was acquired by Bruno Farmaceutici S.p.A., a merger designed to offer patients unique lens solutions that combined performance and comfort. Based on research, technology and the development of contact lenses, the merger leveraged innovation as the means of acquiring visibility in domestic and international markets. In 2005, Safilens patented the first contact lenses with hyaluronic acid release, the Safe-Gel line of contacts, and then solutions, which – thanks to the burgeoning interest elicited – paved the way to international markets, and to FDA approval in the United States. In 2011, the advanced fusion technology™ was introduced that incorporates a co-polymer made of Tamarind-Seed Polysaccharides (TSP) and hyaluronic acid (HA) – the two natural polymers most used in the treatment of dry eye - into the contacts, thus ensuring optimal eye hydration and lubrication during their use.   The essence of this corporate blending of pharmaceuticals and contact lens technology was expressed in the Open 30 Project, the first Safilens silicone lens based on the patented fusion technology.™
In 2015, Safilens developed and introduced the EDOF afocal lens design – initially in the daily fusion 1day presbyo version, and then in the weekly and monthly products - an easy, effective and immediate boon for presbyopes. The same concept was then employed in the less-stress-accommodation version for the use of video terminals and excessive proximal activity, making Safilens the first company in the world to introduce a fourth segment in the daily contact lens market.  2020 was a noteworthy year, despite the obvious challenges. Safilens management swiftly adapted its production and sales to support optical shops, introducing among other changes, the Len$Coi: a reloadable prepaid card that allows the purchase of a number of Safilens products at advantageous terms and conditions. In early 2020, Safilens expanded its expansion efforts by partnering with the Dutch company, Oté. As the result of a mutually advantageous working relationship begun 10 years ago between their respective R&D departments for the development of innovative products, the partnership aims to combine the two companies’ manufacturing experience and sales structures through the formulation of new contact lens solutions and ensures the distribution of Oté products in Italy by Safilens and the inclusion of Oté’s solution portfolio in the product line of every company.

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