Rodenstock has presented a new corporate philosophy: B.I.G. VISIONTM FOR ALL – Biometric Intelligent Glasses™. The Munich-based company is initiating what it describes as “a paradigm shift in individual progressive lenses through the recognition that every eye is different”. The lens manufacturer is known for its focus on measuring the individual eye, using data points to produce glasses integrated with biometric intelligence for sharp vision. “At Rodenstock, we determine the biometrics of the whole eye. This includes its length and several thousand data points in the eye – far beyond industry standards.”, says Anders Hedegaard, CEO of the Rodenstock Group. All relevant biometric data determined by the combination of the DNEye® scanner with patented technologies are integrated directly into the lens, orchestrating a construction process which results in a very precise lens. This biometric eye model enables Rodenstock to precisely hit the sharp vision centre of every individual eye. “This provides people with the sharpest vision possible at any angle or with every gaze, both in the glasses’ peripheral zones and at distances from mid, near and far,” says the company.