The Free Form Lens Design Software Company from Italy was born in 2012 from a group of skilled people with a long-term experience in different fields of the ophthalmic industry. “We provide exclusive designs, engineered in Italy for single vision, myopia control, bifocal and progressive addition lenses to allow the independent Labs to compete with the market’s top players, with high quality productss. We’ve developed a 3D ray-tracing optimization model, called WFRT (Wavefront Ray Tracing Technology), to empower your lenses with the best optical quality” the company states. All designs at PROCREA TECH follow a long test phase in a real lab environment before being released, in order to find out all possible production issues. Then, the final test is carried out by a group of people with different visual defects, in order to evaluate the real performance of the lenses. Thanks to wide lab experience, the Italian company claims to provide full support service, not only for calculation-related issues, but also for cutting, polishing and engraving. “We bring Italian style into the global Free Form market for your new experience with digital lenses”, they explain.