B&S partnership

L&T news
November 27, 2020

MEI has announced a new partnership with the German wholesaler for optical equipment and eyewear B&S Breitfeld & Schliekert for the distribution of the dry cut lens edger EZFit in the German market. Breitfeld & Schliekert has been serving the optical industry for more than 90 years. Integrated into the US based Hilco Vision Group the company belongs to the worldwide supplier for machines, eyewear and accessories for the optical industry. Besides offering lab tools and eyewear B&S has more than 20 years of experience in CNC technology. “We are extremely excited about this opportunity of cooperation, and we are eager to provide our technology through B&S to the qualified German customers,” comments Stefano Sonzogni, President of MEI. “We believe that our innovative edging machines, with B&S, are getting the best commercial and technical support to meet the customers’ needs.” B&S will manage promotion, distribution, installation, maintenance and aftersales service, becoming the reference point for the EZFit lens edger in Germany. "MEI perfectly complements our edging portfolio", says Bernd Pigorsch, B&S Vice President Sales & Marketing. “We proudly carry the slogan Quality Made in our logo and with MEI we have found a partner whose products live up to the same quality standards. The well-trained B&S local service team is highly motivated to offer new opportunities to innovative German customers with the high tech EZFit lens edger.” With this partnership MEI aims to increase the presence of its products in the German market, continuing its expansion process worldwide. EZFit by MEI is described as being an ideal product for all optical shops, laboratories and private practices.

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