L&T news
August 07, 2017

£5m Varilux campaign in the UK

Essilor has launched a £5m multi-pair promotional campaign to support and drive footfall into the independent sector in the UK, and strengthen its key brands, including Varilux, Crizal and Transitions.
Its ‘Be a Modern Hero’ offer enables opticians to buy a second pair of Crizal lenses in the same prescription at a 50 per cent discount which practices can pass directly to patients, to boost multi-pair sales.
Frame suppliers Marchon, Henry Beaumont and EyeSpace are also offering additional discounts to existing and new customer who are signed to Essilor’s campaign.
This 360Ëšcampaign will include the first national TV advertising campaign for Varilux in 20 years, TV programme sponsorship and digital media support.

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