Company rebranding by OCUCO

L&T news
May 17, 2022

In March, Ocuco announced its rebranding to a more contemporary, refined version of its original brand. The company describes the branding as an evolution that reflects the direction of the whole company which is moving from providing solely single solution applications to also providing omnichannel native systems. Over the last 29 years, Ocuco has developed and strategically acquired comprehensive management systems for labs, independent practices, and chains. More recently Ocuco has extended its offering with digital marketing and website services. This brand evolution illustrates the movement of the software company into offering omnichannel native solutions. Leo Mac Canna, Ocuco’s CEO, explains: “This year Ocuco will launch Acuitas 3 OmniChannel Edition. It will provide the optical industry with an omnichannel platform with both in- store and consumer-facing facilities. It will remove the need for independent solutions, with cumbersome integrations from different solution providers.” From a design point of view, Ocuco has retained its name but paired back its wordmark logo to a more streamlined version. “Eyecare is constantly evolving.To signify Ocuco’s commitment to continued innovation the primary logo is complemented by a clean, simple mark built from never-ending circles. These circles interlink and overlap illustrating the focus we, Ocuco, place on engineering excellence”, describes Liadain Murphy, Head of Marketing

Other articles

Browse by tags