July 05, 2019
Peter Tutuarima, CEO/Founder, Sfered Intelligence B.V.
In early 2011, Peter Tutuarima and Sybren de Graaf, an optician and an architect, invented, developed and patented a new method of customization using 3D scans and parametric modeling. Seven years on, Peter Tutuarima told 20/20 Europe why Sfered is the future of optics.
Q: What are the main characteristics of the Sfered Platform?
A: It is an open platform which can be used by any optician who wishes to offer customized eyewear, but also any manufacturer who would like to do the same. The platform connects the opticians directly to the manufacturer, and the optician is using his craftsmanship to create a frame that suits the needs of his customer. The cloud-based service is using parametric modeling technologies, so the possibilities are endless.
Q: How is the 3d scanning process applied in eyewear customization?
A: We use 3D scanning to get detailed 3D information of the face. Besides a nice colour 3D image, we collect high-resolution geometry data so we can reconstruct the face in 3D. Using facial recognition we prepare this 3D image to position and fit a frame, so the first fit is the starting point. This first fit is our unique feature.
\\ SFERED Style Confirmation, Fitting Screen and Scan Optimization
Q: In what way does architecture contribute to Sfered Intelligence?
A: In the architectural world, 3D parametric modeling has been the standard for years. The architects have to translate a 3D created parametric building into a real-world one, which has to be constructed also. For this, you need to understand how things are made, and making this efficient translation from design to the product is key for success. This architectural background of Sybren is a big part of our success.
Q: Do you consider that customized eyewear is “the future”?
A: Everywhere in the industry, we see a digital revolution. Lens manufacturers have understood this already, and are using digital technology in new products. The frame manufacturers will be the next. Of course it’s disruptive for an industry which has been analog, but to keep up with your customers and their needs, you need to offer new concepts to appeal to the next generation. Manufacturers can use customization to stay in touch and deepen this relationship.
Q: How is Sfered growing?
A: Our concept was first launched in the Netherlands to see how it would be received. We have developed a unique scalable, parametric web-based platform, combining technologies which perform together in a cloud solution. This has never been done before. We mastered this, so we will gradually start rolling it out, making sure that it performs as we intended. There is a worldwide interest in our platform from different parties with an interest in customization, both at retail and from manufacturers. Our future is very promising.
Q: How do you present the company?
A: We communicate directly to the industry. Our concept is explained by the optician to the end user most successfully. We are a technology partner for both the retailer and manufacturer, so they are primarily our target customer. But explaining the concept to the consumer can create a pull in the market. We believe that if the end user is asking for this, our mutual success rate will increase. we will be present at the most important fairs like Silmo, Mido and Opti Munich to get in touch with customers and influencers. Our partnership with different manufacturers is a fine example of how things can work out for us. We will continue to add more manufacturers to the platform, so we will build a strong concept for the retailer.
Q: What is your next challenge as a company?
A: In 2011 we were pioneers and now, 7 years on, we are still here. We don’t want just to be the first, we want to be the best. Technically, we offer the most sophisticated system available, but as I mentioned before, in time customization will conquer the optical industry. In size we are a relatively small company, but with a technically high profile. We want to be part of this new wave, which will change the industry for good. We want both the optician and the manufacturer to understand the sheer power and potential of this technology, securing their future in a continuing challenging market. That’s our second challenge.