YNIQ, a well-known producer of innovative winter sports eyewear based in Sweden, has announced that alpine skier Lindsey Vonn has joined the company as shareholder. YNIQ develops and designs artisan goggles and eyewear, handcrafted in Italy and has received international praise for their patented technology and design for improved vision in alpine racing. The company is already backed by a conglomerate of Swedish investors and is now increasing their presence worldwide. "We are proud to have the number one in the sport joining our group of owners. YNIQ stands for a relentless aim for perfection, functionality and handcrafted quality in a world of mass production, and Lindsey is an outstanding champion, with a dedication and passion for the sport and an impeccable style that is a complete match with ours," said YNIQ founder Mikael Kenson in statement. YNIQ was awarded the prestigious ISPO awards at ISPO 2015 in Munich for its peripheral vision technology, an invention that provides the broadest vision available on the ski goggle market combined with its outstanding design and quality, the brand has claimed a unique position in the market for alpine eyewear. "Fashion and function have always been important to me on and off of the slopes. I'm excited to join YNIQ's creative and forward-thinking team as a stakeholder in their unparalleled ski accessory.
Their passion for quality, innovation and style naturally aligned with my vision of what luxury high performance eyewear should be", said Lindsey Vonn.