From practical UV eyewear sterilizers to supportive credit terms and a generous promotion on their latest sunglass collection, independent British eyewear brand William Morris London say they are gearing up to proactively support opticians as they return to practice. “As early signs of optimism return, we understand that our partners may face many challenges when they return to their practice”, says founder and creator Robert Morris, “so we have identified the most practical solutions to help business to still thrive despite new social distancing measures”. The team at William Morris have been working hard with trusted suppliers to ensure that they can provide partners with essential protective products to support the safe return of both their staff and patients. The range includes a heavily discounted William Morris branded UV sanitiser along with essential PPE. Robert Morris also believes flexibility is key to facilitating the impact the new normal will have on practices and says his sales team are on hand to discuss individual needs, from out of hours store visits to aid social distancing measures, to extended credit terms. To kickstart both the Summer season and to boost early sales, opticians can also avail of an exceptional promotion on their British built sunglass collection until the end of July. “Although our international holidays may be cancelled”, said Robert, “it is now even more affordable to boldly embrace high impact off-duty attire in the great British parks this summer with our new range of design-considered British sunglasses”.