What's on in Europe
September 25, 2017

Gold Fever

William Morris has announced the launch of their latest eyewear line - the William Morris London Gold Collection. Nine exclusive styles have been carefully crafted to offer a suite of premium acetate styles that go through a special process to become higher in density compared to normal acetate. Thin yet extremely durable, the collection has been created to feature a mix of men’s, women’s and unisex styles. 

“Our new Gold Collection offers a stunning, high-end set of styles that are personally tailored based on my influences of retro, modern eyewear.”
Robert Morris, Founder and Creator

The Gold collection has been developed from the desire to create a collection that offers high-end, luxury acetate in retro inspired shapes with modern details, exclusive barrel hole temple tips - all created in some of the thinnest and most lightweight acetate seen to date. Described as affordable, the line provides an opportunity to offer premium styles made in high end materials without alienating customers and consumers.
The high-density acetate on show requires no additional glazing technique and can be adjusted in exactly the same way as normal acetate styles. The new collection will be launched at SILMO in October.


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