VICTORIA BECKHAM EYEWEAR new collection debut

What's on in Europe
November 04, 2019

Victoria Beckham Eyewear has introduced a new women’s sun and optical collection, designed in keeping with the ethos of the Victoria Beckham brand. The new collection is handmade in Italy and embodies Victoria Beckham’s intuitive and refined aesthetic, taking cues from the brand’s modern ready-to-wear and accessory offerings with sophisticated femininity.
The collection features fine craftsmanship and fabrication marrying signature silhouettes with directional detailing, according to Marchon. Classic aviators are reimagined with hammered metal trim, a cat-eye is modernised with a focus on the brow, while tortoiseshell styles create rich contrast through navy and burgundy lenses. The nine optical styles echo this aesthetic with streamlined and oversized styles. Together, the collection punctuates outfits with a refined finish.
The brand’s new Autumn 2019 global eyewear campaign centers around three exclusive designs that epitomize the brand’s style and the modern woman’s attitude towards versatile and effortless elegance. The campaign’s featured styles include two acetate sunglasses and an optical frame crafted from a lightweight mix of acetate and metal.
Each are distinguished by a bold and unconventional twist referencing the designer’s sophisticated mood.
The acetate constructions balance architectural shapes with directional cues while angular details, wide temples, and flat front designs lend a sculptural touch with frames available in a palette of black, tortoise, teal blue and burgundy.
The new eyewear line is available globally in selected department stores, specialty stores, and premium sun and optical retailers, as well as in Victoria Beckham retail locations and online. Produced by MARCHON Eyewear.

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