the Holden School:

digital storytelling for retailers

What's on in Europe
July 03, 2019

VANNI’s training day for eyewear retailers from Piedmont, the Aosta Valley and Liguria is designed around the theme of digital storytelling, the second chapter of a “narrative” launched last year with the Holden School of Turin in Italy.
The workshop which took place in June, was held in a classroom of the school (opened 20 years ago by the Italian writer Alessandro Baricco). The sessions were led by Alice Avallone, expert and coordinator of the College of Digital Storytelling, #Instagram & its surroundings: high profile digital stories, image and words.
A spokesperson for Vanni said, “This is an intriguing workshop on how to appear original, extraordinary and seductive online, illustrating activities with effective images and words.”
An initiative by eyewear brand VANNI, designed especially for optical retailers, the day was organised to help them understand how to engage with customers online, inform them about what they expect to see and capture their imagination, starting with a high-profile Instagram story. The goal is to promote creative and original made-in-Italy designer eyewear.

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