ULTRA LIMITED, imbued with energy and character

What's on in Europe
January 20, 2023

For MIDO, the new collection by Ultra Limited proposes multicoloured designs, imbued with energy and character – and made exclusively in Italy. Six new shapes - three sunglasses and three optical styles - will release in Milan, with each distinctive model offered in a myriad of different colour combinations, playing with signature stripes, linear details and dramatic diagonal effects in exuberant and stylish tones. Highlights in the mainline optical collection include the man’s model Busca, a thick-rimmed square statement ophthalmic frame, and woman’s model Catanzaro, a geometric oversized design with a 70s spirit. The sunglass styles are colourful and bold, says the company. The hexagonal model Palmaria aims for glamour and elegance for women, while the man’s model Marettimo offers a cool, large shape with a flattened topline. The sunglass styles feature colourful UV protective sun lenses. Ultra Limited is part of the new OTTIMI CONSORTIUM, the first Italian optical consortium composed of leading optical companies brought together to represent the excellence of Italian production, and the values of distinction and quality of Made in Italy. The Consortium includes Filab S.r.l., Safilens, TutorNET and 450 Srl with Ultra Limited. OTTIMI CONSORTIUM will be presenting its latest activities at Mido 2023 (PAV 3. Booth T28).


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