What's on in Europe
January 30, 2019

Unique, artisan craftsmanship

Ultra Limited – the eyewear brand owned by the youthful Italian company 450 Srl, has launched its new communication campaign, featuring bold colours and deliberately uncluttered fresh imagery.
The images narrate the underlying concept of the Profili Edition, the brand’s bestselling frames known for the combination of a single-colour front combined with sides featuring the brand’s distinctive blend of colours.
The vertical band of colour behind the models contrasts boldly with the white background and, at the same time, highlights the hue of the central section of the frames, making it the central focus, says the company.
With a selection of sunglasses and prescription eyewear, the new collection expresses the design, style and concept of uniqueness upon which the success of Ultra Limited has been built. All the styles are handmade in Italy through a creation and production process that makes human know-how its primary focus and absolute advantage.


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