The Portuguese brand WAYLIFE and its
Way of Life


What's on in Europe
March 30, 2022

Waylife, the Portuguese brand of eyewear and urbanwear “for those who know what they want”, has a strong and dedicated mission to provide high quality fashion products and accessories, combining design and creativity for everyone’s style. “We’ve had collaborations with national and international celebrities, namely actors, models, musicians and even sports clubs,” says Hugo de Oliveira, director. “These include the Spanish actress Itziar Ituño Martinez (Money Heist), Os Anjos (Portuguese musicians), and Danilo (professional footballer).” In the last years, WAYLIFE has created special editions for a number of football clubs, namely SLBenfica, FCPorto and the Portuguese Football Federation. Eco-friendly sunglass editions are also part of the company’s portfolio of brand activities and include products produced in desirable biodegradable and environmentally friendly materials. These more sustainable materials are part of a special “Os Anjos” edition. “We aim to make our planet a better place,” says de Oliveira, “so we have also included an eco-friendly collection of eco-acetate optical frames that reflect contemporary innovation, boldness and creativity of the brand. All our collections are produced in lightweight materials with attention to style and design.” Waylife aims to create a new perspective: ‘YOUR WAY OF LIFE’. The company motto is that “you see things differently. In a unique way. In your own way. With Waylife”.

The Portuguese company WAYLIFE will attend the 2022 MIDO Eyewear Show, presenting their brand.

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