The 9th edition of DaTE: increase in attendance

What's on in Europe
September 15, 2021

The 9th edition of DaTE, an event focused on independent eyewear, welcomed 1.500 eyewear professionals and select buyers to the show this month. The number of visitors exceeded expectations and emphasized the importance of in-person events for the industry, according to the organisers. With 130 Italian and international brands present, the event reconfirmed itself as a key resource for the entire eyewear industry which, in Italy, brings in about 4 billion euro in turnover, and employs a workforce of 18,000. In compliance with the anti-Covid measures in effect, the event attracted a substantial turnout this year from across Italy and the world, for a 55 % increase in attendance. The number of exhibitors rose by 50%, compared to last year according to the DaTE team. Of the 130 brands participating, 45% were international. Crucial activities to add an international aspect to the event, conducted in support of the event by ITA (Italian Trade&Investment Agency), brought in international buyers particularly from Spain, France and Poland. “This year, more than ever, DaTE was a pivotal driver for the industry, as well as the place where in-person meetings, sharing and business was possible. For 3 days, we were surrounded by keen interest and a craving to invest in the future and in new projects. We are extremely pleased with the outcome of this edition” - stated Giovanni Vitaloni, President of the event. “The last 2 years were unbelievably complex and DaTE 2021, which actually never suffered a slowdown, finally put the industry machine back into motion. The extraordinary motivation demonstrated by the exhibitors and the determination of the companies and visitors made it possible to place beauty, craftsmanship and design ingenuity at the core of the supply chain. The hard work and participation of everyone made this possible. Together, we can continue to work hard to bring renewed driving force to the industry and to shape the future of eyewear.”


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