Sustainable luxury at SWAROVSKI EYEWEAR 

What's on in Europe
February 19, 2021

For the S/S season, Swarovski infuses its signature sparkle and inspiration from its iconic jewelry designs into the new Eyewear Collection. The brand proposes innovative ways to tap into what they describe as a demand for sustainable luxury, including the biodegradable and recyclable M49 bioplastic. The sunglasses and optical frames are conceived as style staples that transcend the functional with beauty. Renowned for celebrating the beauty of crystal with stylish yet wearable and glamorous shapes, in this collection Swarovski combines refreshing details with plenty of sparkle.

In the sunglasses collection, the variety of shapes and sizes, includes pilots, oversized ovals, cat-eye and irregular geometric silhouettes that look to Swarovski jewelry designs for inspiration. Each pair celebrates the beauty of Swarovski crystal, an integral, architectural part of the frame. The optical glasses are as much a fashion statement as an everyday necessity. This season, the chic frames feature stylish details with a sustainable twist thanks to Swarovski’s Crystal Fabric detailing and the biodegradable and recyclable M49 bioplastic.

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