Soul star Maxwell
limited edition with STATE OPTICAL CO.

What's on in Europe
March 24, 2021

STATE Optical Co. launches its STATE X Maxwell Collaboration with a limited edition sunglass style designed in partnership with recording artist and three-time Grammy winner, Maxwell. Named REUNION, the new design makes reference to the song from Maxwell’s debut album ‘Maxwell’s Urban Hang Suite.’
“I called the first pair REUNION because the world has been divided in so many ways... digital, geopolitical, gender discrimination, you name it, it’s happening, and it has to stop. REUNION is a promise, if not a guarantee, that we can come back together as the closing of the song clearly says ‘we’re back together.’” said Maxwell. The design of REUNION takes inspiration from Maxwell’s trademark trailblazing modern soul sound. Blending soft and sharp lines, the design comes together much like a music composition. “We wanted to make something classic and timeless connected to songs I have written,” says Maxwell. Adding to the complexity of collaborating together for the first time, of course, was a pandemic. Over the course of many Zoom meetings, texts, and calls, Maxwell and STATE designer, Nico Roseillier, were able to design the REUNION as a stand-alone sun style fitting of Maxwell’s trademark sound and STATE’s reputation for American luxury eyewear. Crafted in STATE’s Chicago factory, REUNION will be available in two colorways, a sultry blue smoke with brown gradient lenses, and a sandblasted matte black with blue gradient lenses. Each pair of sunglasses will be packaged with a card sharing a personal message from Maxwell, as well as a custom cleaning cloth. STATE is proud to contribute a portion of sales from STATE X Maxwell to the Vision Council’s Open Your Eyes Scholarship (O-YES). Born out of the struggles of 2020 and seeking to provide more opportunities to teens in black and brown communities, O-YES provides full tuition for two years, an internship, and mentorship to high school seniors who aspire to become opticians.
 
www.stateopticalco.com

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