Seasonal campaign launch at MOVITRA, Milan

What's on in Europe
April 02, 2021

MOVITRA, the Milanese eyewear brand, is showcasing a new photographic campaign underscored by the innovative spirit of the brand – the fusion of engineering and technology, blending with absolute style, refinement of design and craftsmanship, born from the Italian tradition and knowledge from the past and the unique identity - 2 souls 1 brand.  “Just as in each individual, the different nuances of character come together, belonging just to that one person, so too here, the souls are united, coming together as the two characteristics of the MOVITRA brand,” says Giuseppe Pizzuto, Co-Founder, MOVITRA. “By taking advantage of the mood created in these new shots, our new images are not simply ‘mirror images’ that can easily be divided in two. This time, the reflective effect fuses and blends harmoniously, soft, sensuous, yet always innovative.” The campaign introduces the Spring/Summer 2021 sunglasses and ophthalmic collection. The frames are described as being the “result of a prestigious evolution of innovative eyewear construction and timeless design concepts.” Four sunglasses and four optical frames have been created in state-of-the-art materials and featuring MOVITRA’s durable signature patented locking system.

www.movitra.it

\\ New SS21 Movitra Campaign

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