‘Seastainable’ Eyewear

New Look campaign
with Jessie Nadeau  

What's on in Europe
September 18, 2020

The European eco label Sea2see is growing its partnership with leading optical chain New Look Eyewear, the Canadian company based in Quebec. New Look Eyewear has embraced the Sea2see values to make a real and valuable impact in their sustainable actions, launching a dedicated campaign with the Sea2see brand, in French and English, and highlighting the ophthalmic models in the collection through advertising materials, posters and banners online and in-store. The New Look x Sea2see campaign is endorsed by young Canadian vegan activist and eco influencer Jessie Nadeau (Instagram: @jessie.nadeau). Nadeau is the president and co-founder of @veganemaispasplate and has a following of 187k on Instagram on her personal page which she dedicates to ecological and social change.

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