SEA2SEE: high-impact campaign by Weston Fuller

What's on in Europe
January 18, 2022

Sea2see has teamed up with the famous photographer Weston Fuller in California, in a new campaign about ocean contamination. The imagery reinforces the Sea2see legacy, its environmental message and the brand's commitment to quality eyewear and watches, made exclusively from 100% recycled marine plastic. "Since the beginning of Sea2see, our message has been clear: waste is a great source of raw material for the optical industry, now and for the future, and recycling it eliminates the need to produce more plastic," says François van den Abeele, Founder & CEO. "In this new campaign with Weston Fuller, a photographer who is passionate about environmental action, we wanted to raise awareness about the devastating impact of plastic in our oceans and encourage reflection on what we can do better as consumers to protect the world in which we live." Sea2see frames are made in Italy exclusively from 100% marine plastic. The waste is up-cycled into a reusable raw material in the form of pellets called UPSEAÔ PLAST. The material is Cradle to CradleÔ Gold Certified and represents a unique development in eyewear, combining a quality finish with durability, lightness and fashionable, modern appeal. The new Sea2see watch collection, launched in 2021, is produced in the same recycled material, and has been developed and made in Switzerland to the highest quality and technical specifications.

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