Sharing 'seastainable' values

What's on in Europe
December 09, 2020


In its second year of successful collaboration – sharing commitment to sustainable action and “responsible” ecological values, Sea2see has announced the launch of its new ophthalmic styles in the Fellepini line for Nordic optical chain Synsam. The Fellepini x Sea2see collection sees the addition of nine new ophthalmic styles to the existing collection of 36 models - produced in Sea2see 100% recycled marine plastic, with a design that is lightweight, contemporary and fashionable, suited to a wide age range and broad customer profile. “Sustainability is a priority for the Synsam Group,” says Håkan Lundstedt, CEO, Synsam Group, “both in the product we offer to a market that is ever more concerned about the planet and in the values we promote as a company. It’s the second year we collaborate with Sea2see and it has been a continuous and growing success. Sea2see is proving that we can disrupt the industry in a sustainable way. At Synsam Group the sustainability agenda is very much integrated in the business model. Besides recycled material as in Sea2see and Synsam’s Circular Collection, we have also taken a big sustainable step by moving the company’s eyeglasses production from Asia to Sweden during 2021.”


François van den Abeele, Founder, Sea2see adds: “Sea2see has created a completely new category in sustainable eyewear which is based on taking action for environmental change and offering consumers a chance to be part of this action. Our partners have recognized the importance of this opportunity, and it is our huge pleasure to collaborate with key players like SYNSAM in Scandinavia, who have been leading the path in their sustainable commitments and continue to grow and invest in this new area of the eyewear segment.”


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