Safilo has announced that starting with the Autumn 2019 selling season, all their globally produced point of purchase marketing materials, including counter cards or show cards, will be FSC certified, representing another step in the company towards environmental sustainability. Any new printed point of purchase materials produced globally or locally in individual countries, will follow the same global directive.
FSC certification sustainability is becoming increasingly relevant at a global level and with consumers who are sensitive to products that are produced by eco-friendly brands. FSC certification ensures that items come from responsibly managed forests that provide environmental, social and economic benefits. The FSC, an acronym for Forest Stewardship Council, is an independent, non-profit organization that protects forests for future generations.
Safilo continues to work with its vendor partners to evaluate additional opportunities to support a circular economy aimed at minimizing waste and making the most of resources.
Sustainability is now described as ‘core’ to Safilo’s strategy; the FSC certification is part of a broader set of technical and environmental innovations and social initiatives that the company is already implementing.