What's on in Europe
August 05, 2019


RETROSUPERFUTURE presents a partnership with Italian brand UNITED STANDARD, described as one of the freshest and most innovative contemporary realities in the street culture scene. Conceived, orchestrated
and designed by Giorgio Di Salvo, UNITED STANDARD is redefining Italian streetwear with its raw language marked by utilitarian shapes, aesthetic brutalism and bold graphic communication.
The collaboration collection features a streamlined design that interprets the contemporary sportswear references and ultrafast visual style according to the statement about the release. Starting from Giorgio Di Salvo’s uniquely personal vision, the eyewear features a low riding oval silhouette with wide lenses and a curved profile. Made from fine quality Italian acetate, the shade features United Standard’s signature printed codes on the exterior of the temples.
To match UNITED STANDARD’s futuristic aesthetics, the collaboration
features two zesty colour variations. The first pairs crystal black acetate with multilayer Zeiss lenses in a mirror fade that goes from bright orange to a deep red. The unique composition of the lens and its curved profile means the colour changes based on the point of view, adding depth and texture to the style. The second variation features a light crystal matte acetate with multilayer mirror Zeiss lenses that sway from deep green to bright acid yellow.
In line with the brand’s emphasis on graphic prints, the new sunglasses edition features bold inscriptions on the outside of the frame, celebrating the RETROSUPERFUTURE / UNITED STANDARD collaboration.

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