Launched last April, 23° Eyewear presents its first media campaign, described as “a tribute to humans and their relationship with nature in its most intimate and genuine form”. The campaign is expressed as a visual portrayal of the physical need to come back to our essence, through recognizing the value of the world around us. 23° Eyewear is produced in a material called NEUCLEUS, a blend of a naturally-derived biomaterial, high-tech processing and an innovative, sustainable production process that allows it to be recycled indefinitely. The 23° Eyewear collection is based on an "eco-thought": creating frames that in turn give life to other frames, eliminating waste. A circular flow that begins, ends and begins again without stopping, in perpetual motion, like the Earth. The frames are fitted with Barberini mineral glass sunglass lenses which, depending on the type and colour, make these glasses ideal for both city use and sporting activities in different weather conditions.