For MIDO 2017, Portrait Eyewear introduced three new optical frames: Syd, Louise and1984. Integrating the Art-Fakt collection by Portrait, inspired by the futuristic movement, each of the names is tied to a specific historical moment.
Inspired by neo-futurism, model Syd presents itself as an industrial mask-like model, dedicated to visual and conceptual futuristic artist, Syd Mead. Model Louise introduces a strong, characterful shape inspired by Louise Bourgeois’s work, sometimes surrealist, sometimes abstract or inspired by expressionism. Linked to George Orwell and his dystopian criticism, model 1984 celebrates uniqueness in independent thinking and individualism.