Polish subsidiary for SAFILO GROUP

What's on in Europe
November 25, 2021

Safilo Group announces the opening of its Polish subsidiary and dedicated showroom for customers in Warsaw. From 1st January 2022, the subsidiary will offer support and service to opticians, and present the Group’s own and licensed brand portfolio. The Polish subsidiary will be led by the Country Manager, Piotr Sztaborowski, and a team of local people with experience in the eyewear sector. The opening of the new subsidiary is based on the potential of the Polish market, both from a product point of view, with a strong focus on optical frames, and from a consumer segment point of view, with a market potential in the Premium, Contemporary and Lifestyle segments of the market which, according to the company "have a strong fit with Safilo’s brand portfolio". “The opening of the new subsidiary in Poland is part of our customer-centric approach with which we aim to increase our services by building a direct connection with the territory, as well as establishing loyal and long-term business relationships” - commented Angelo Trocchia, CEO of Safilo Group. “Having a local presence in Poland will reinforce and enlarge the distribution of our brands, as we have all the assets to meet the market expectations”. Safilo’s services in terms of customer care and marketing support will cover both the physical and the digital sphere by guaranteeing a local presence thanks to its sales force in all regions of the country, and the implementation of the B2B platform You&Safilo.


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