Italian brand Police, owned by the De Rigo Group, has inaugurated an innovative new venue in Tokyo, Japan. The store is described as “a fully-fledged Concept Store and not simply a flagship.”
Located in Shibuya, one of Tokyo’s most famous shopping districts, the venue, which measures over 77 metres squared, aims to reflect the dynamism and urban style of the city, two core Police values since it was first launched in 1983.
The store is designed to reflect the brand’s aesthetic codes, plunging visitors into the Police universe.
The brand’s bold style has been interpreted by a markedly urban mood, characterised by the predominant use of metal and concrete and the choice of blue hues for the furnishings, a tribute to the distinctive blue mirrored lenses introduced by Police in the ‘90s.
The new concept store has also been conceived as a creative space for works of art by young Japanese artists, hosted in rotation alongside the international brand’s products, and emphasising Shibuya’s unique artistic scene.
With this opening, the first in Japan after the recent inauguration of two flagship stores in China, the De Rigo Group reiterates its interest in the Asian market.
“Today is a particularly important day for Police. The opportunity to open this lifestyle concept store is an important acknowledgement of the value attributed to our house brand in Asia, which of course is a strategic market for the eyewear sector”, says the Group’s Managing Director, Michele Aracri. “The new concept store allows us to offer a complete overview of all our product categories in an architectural and designer setting that enhances the all-round Police lifestyle”.
Established in the ‘80s as a De Rigo eyewear brand, Police now designs a wide range of products, such as perfumes, watches, jewellery and small leather goods, all marked by an urban spirit and by the high quality of the materials used.