British eyewear brand Cutler and Gross and fashion designer Paul Smith have announced that they have entered a three year agreement for the design, production and worldwide distribution of Paul Smith sunglasses and optical frames.
The agreement will utilise Cutler and Gross’ production expertise that spans almost 50 years, with the aim to grow and strengthen Paul Smith’s position in the luxury eyewear market. According to the statement, there will be an emphasis on distribution through premium opticians and eyewear stores and a particular focus on optical frames, though sunglasses will also feature in the collection. All frames will be made by hand at Cutler and Gross’ own factory in Northern Italy, and fitted with lenses supplied by Dalloz Creations, the pioneering French sunlens manufacturer for the high-end market.
Paul Smith explains: “I’ve always had enormous admiration for Cutler and Gross. Before we sadly lost him, Tony Gross was a personal friend of mine. The attention to detail and expertise that Tony practiced is still absolutely central to the work the company are doing today. I’m delighted to be collaborating with Cutler and Gross and look forward to an exciting and creative future.”
“Cutler and Gross is often referred to as the authority in British eyewear. What better way to celebrate our 50th anniversary than to join forces with the authority in British fashion,” comments Graham Cutler, founding partner. “We look forward to applying our design and production capabilities and vast distribution network to the iconic Paul Smith brand, further enhancing Cutler and Gross’ position as a leader in its field.”
The first collection under the new license features a combination of metal and acetate frames in classic shapes. Subtle design details tie in with Paul Smith colours and tailoring.
The frames will launch at optical trade fair Mido in Milan from 23rd – 25th February 2019. The collection will then be available from Paul Smith and Cutler and Gross outlets plus a selection of premium stores and opticians globally.