New Opening, Rome 

What's on in Europe
November 10, 2017


Los Angeles’ eyewear brand Oliver Peoples has opened its first store in Italy in the prestigious Piazza San Lorenzo, Lucina, Rome. The store is 28m square with a design that pays homage to Midcentury Italian aesthetics.

In general, Midcentury Californian design is the inspiration behind the Oliver Peoples stores in LA and California. Each shop has a unique image which combines recurring elements and references to the culture of the city or area in which it is located.
“I grew up in Italy,” explains Giampiero Tagliaferri, Creative Director, Oliver Peoples. “I was surrounded by buildings and objects by the great Italian designers of that time such as Giò Ponti, Carlo Scarpa, Franco Albini or Luigi Caccia Dominioni, among others.”
Elements of these great designers’ works have inspired details of the store interior, including the stairs and flooring – created with Carlo Scarpa’s structures and aesthetics in mind. All the furniture in the store has been created ad hoc and produced by Italian artisans.

As well as presenting the main optical and sunglasses collections, designed for men and women, the shop also showcases the new models from The Row, a collaborative line between Oliver Peoples and the American fashion brand by the Olsen sisters.
“Since this is our first store in Italy, finding the perfect location was fundamental for this project. Piazza San Lorenzo is an ideal position, with its incredible appeal and magical atmosphere. This opening is a milestone in our continuing plans for expansion in Europe,” said Rocco Basilico, General Manager of Oliver Peoples Group.


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