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February 06, 2018

“See The Future of Eyewear” summit at MIDO 2018

OKIA, the Hong Kong-based eyewear company recognized for its patented HDA® Technology, returns to Mido this month to introduce their latest innovations and to present the results of their recent collaboration with WGSN, the leading global trend forecasting agency.
 
The “See The Future of Eyewear” summit addresses manufacturers, suppliers, buyers, designers and editors that OKIA will be holding at the Milan show to unveil key trends and innovations for the coming season and the future of eyewear.
 

On February 24th and 26th, the “SS19 Key Trends” and “Upcoming Technology and Innovation” workshops will take place. Covering the latest looks from SS18 global catwalks and exploring trends from street style and social media, the first presentation will focus on key shapes, colours, prints and patterns for the next season.

On the other hand, the second presentation will provide a “now, new, next” point of view for key trends in the eyewear industry, tracking the origins and evolution of a trend and answering the big question: “What’s next?”.
 

On February 25th, before the traditional Press Conference conceived to introduce the trade press to the latest goals reached by OKIA, the “Highlight of Eyewear Summit 2018” workshop will offer “a round-up of the top 10 big ideas” in terms of trends and innovation through a highly visual, engaging and to-the-point presentation.

All the OKIA 2018 Eyewear Summit events will take place at the completely renovated OKIA booth with the exclusive participation of Helen Sac, Director in Asia Pacific for WGSN.

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www.okia.com

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