Eyewear label neubau and German fashion label ODEEH launch their first joint collection as an ode to their appreciation of materials, fashion and functionality. The frames are characterised by a minimalist style, which incorporates the latest technology and functional features. The colour concept of the five new models also conveys a contemporary approach to design with shades that not only make a statement but are also understated at the same time. This was the aim of the design process, both at the atelier of designer duo Otto Drögsler and Jörg Ehrlich and at the local neubau production facility in Austria. A unique aspect of the designer edition is the launch of neubau’s first glasses made of titanium, a material that stands out with features such as a high flexibility, extreme lightness and long-lasting color intensity. The development of a new hinge that works without screws, proving that every tiny little detail is taken into consideration in the production of what neubau describe as “completely sustainable models”.
“ODEEH is a label that invests the utmost passion in all its creations.” Said Daniel Liktor, Global Brand Director of NEUBAU EYEWEAR. “It’s easy to see why the label enjoys such an excellent reputation, not only in Germany but also internationally. And here at NEUBAU EYEWEAR we have a constant focus on sustainability and work with partners who treat resources with just as much respect as we do.”
Inspired by natural materials like ceramics, the colour nuances are a tonal interpretation of warm earthy hues and harmonize with the clothing designs in ODEEH’s spring/summer 2021 collection. From graphic prints to flowing silhouettes and elegant, yet contrasting styles – every collection by ODEEH, including the capsule collection with neubau, is testament to the brand’s constant pursuit of perfection and passion.