Thema presents O-Six Custom, a new concept in Made-in-Italy eyewear that invites the customer to become involved in the design process. Through the O-SIX Custom online configurator (http://osix-configurator.thema-optical.com/) the customer can become involved in the creation of their own unique glasses design choosing among a wide selection of colours and shapes available to create a personalised look. In this way, the optician is able to improve the customer’s satisfaction avoiding the problem of unsold stock since the orders are placed according to the customers' desires and personal decision. As a product that is made to order, O-SIX Custom offers a sustainable opportunity: the products are produced only when they are actually required, drastically reducing waste or over stock. The concept, as an alternative solution that involves the customer in the buying experience, also ensures that the products are of the highest quality with frames which are 100% Made in Italy, exclusively manufactured in the factory of Domegge di Cadore in Italy’s famous spectacle-making region. According to the company, customers no longer have to compromise and choose between comfort and style, between what they like and what looks good on them, or from a wide selection of products which have been manufactured in series and based on characteristics that don't necessarily suit them. O-SIX Custom is produced by the Italian company Thema Optical. The company will exhibit at SILMO in Pavilion 5A - STAND E076.