Barcelona brand launch

What's on in Europe
October 15, 2019

A new brand from Barcelona combines an urban and cosmopolitan spirit with a creative direction in trends and colours. The brand has been created by a young team with an “alternative and independent” point of view that is both non-conformist and rebellious.
The eyewear collection NO IDOLS includes acetate and metal designs with German screws and organic CR39 lenses and polarized options.
The pricing is designed to be competitive and targeted in the mid range, to provide a balance of accessibility and easy, trendy design with modern, colourful packaging.
Following SILMO, NO IDOLS Eyewear will exhibit at OPTI MUNICH and MIDO Milan.

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