Nouvelle Ere campaign + product launch

What's on in Europe
September 14, 2020

Nathalie Blanc, the Parisian luxury eyewear house has unveiled Nathalie Blanc Paris's latest campaign “Nouvelle Ere” and 15 new designs for the eyewear collection. The campaign has been designed to embody the state of mind and desires of a chic Parisian woman in her apartment during the lockdown. With a variety of colours in a subtle tonal palette, delicate frame designs, and detailed temples, the innovative new collection is designed for women and also includes unique unisex styles. Nathalie Blanc Paris is made with artistry in France in one of the most prestigious factories founded by Jean Lempereur in the 1960s. The frames have a style that combines fine materials, such as Mazzuchelli acetate from Italy and 22k gold with a high-quality finish. The collection will be available at optical stores and concept stores in early October 2020.

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