Box set marks 140th anniversary

What's on in Europe
September 28, 2020

Morel offers an exclusive box set featuring new styles based on the iconic model Tydée – to mark their 140th anniversary as a French eyewear producer. The original Tydée design was created by Morel in the 1960s, and was sold by opticians worldwide. Finely crafted in the Jura, the new editions are testament to Morel’s expertise in craftsmanship and design, according to the company. They feature ‘beading’ along the front and back of the front which captures the light and adds a glimmering effect. The signature monogram “M” is guillochéd around the rim, adding a refined touch. The special edition Tydée models by Morel are available in eight trendy shapes, all produced in gold for a look that is elegant and timeless with thin, light temples. An 8-piece presentation box is available for the new models, created in Morel’s corporate red and white colours.

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