What's on in Europe
February 13, 2020

Launch of new collection announced

Gigi Studios, the Spanish eyewear brand, announces a new men’s optical and sunglasses collection, to show for the first time in Mido, the Milan optical fair. The collection is described as including elegant and classic forms which are reworked with a modern direction by the company’s design team.
“In the designs we seek to offer sophisticated and contemporary models for young men who hope to find something else in their glasses,” explains the company. “The collection has been put together to respond to the opticians’ demand.”
The principle materials featured in the new line – stainless steel and high quality acetate – are highlighted across 24 models, 16 optical frames and eight sunglass models. The sunglass models are fitted with polarised lenses and all styles come in a choice of three colours. The line launches with a new concept in packaging, advertising materials, a look book and a communication campaign.

Gigi Studios will hold a party at Mido to celebrate the launch of the collection on Saturday 29th February 2020, 6pm to 8pm at their stand in Hall 4 – V03-V10.


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