MAYBACH icons of luxury 

What's on in Europe
November 14, 2022

In close collaboration with long-standing cooperation partner MAYBACH Icons of Luxury, Gorden Wagener, Chief Design Officer Mercedes-Benz Group AG, and his team have created a pair of sunglasses characterised by technical precision, luxury aesthetics and innovative creativity. Combining ultra-light titanium and sustainably sourced natural horn, each design piece requires more than 200 steps and precise artisan craftsmanship. They combine to high-quality effect the innovative power of Mercedes-Benz with the historically evolved art of handcrafting that is synonymous with MAYBACH Icons of Luxury. THE CREATOR draws on the valuable experience and treasures of both worlds to interpret and help shape the current zeitgeist with a modern design idiom. "With the brand Mercedes-Maybach we address each and every one with the desire for Sophisticated Luxury. The glasses "THE CREATOR", developed in close collaboration with MAYBACH Icons of Luxury, combines craftsmanship at the highest level with exclusive, sustainable materials. The design merges technical precision and luxurious lightness. Luxury has always been our soul – and it’s constantly evolving. THE CREATOR embodies our way of luxury and the desire of beauty and the extraordinary beyond the car and symbolizes the innovative claim of the brand," says Gorden Wagener, Chief Design Officer Mercedes-Benz Group AG. "Having a high regard for nature is of crucial importance to us and this aspect is at the forefront of our thoughts and actions. From the very beginning, therefore, it was an essential aim to unite sustainably-sourced, natural material, handcrafting skill and technical know-how honed over several decades, and the Maybach design language, and these all came together in THE CREATOR sunglasses.

Together with Gorden Wagener and his team, we created an exclusive designer piece that pushes on the technical limits of handcrafting skill and, with its aesthetics, leads us down completely new paths – thus a statement of ‘Sophisticated Luxury’ is made,” says Jutta Kahlbetzer, CEO of MAYBACH Icons of Luxury. According to the company, a particularly important feature of the new sunglasses is the natural horn that is used to make the design. It comes from the company IVKO, whose atelier has been working with natural horn established in 1978, and which is now able to bring its many years of experience to bear in MAYBACH eyewear. The horn used for the glasses comes from Asian water buffalo, which are commonly found in farming communities in many parts of the world and whose strength is an indispensable help in everyday life for the local people. They revere these valuable animals, not one of which has to lose its life because of its horn. Mature horn is best suited for making the glasses - so the older the animals, the more beautiful the horn becomes.

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