MAUI JIM
HAWAII LAVA™ Red Mirror – in prescription

What's on in Europe
June 29, 2020

Maui Jim is introducing its popular HAWAII LAVA red mirror lens to the brand’s extensive prescription portfolio. This new mirror colour is available in single and progressive prescriptions for both sunglasses and optical collections. Maui Jim prescriptions will be filled using the advanced lens material, MauiBrilliant™, which features optics nearly as clear as glass with just one-third the weight – according to the company. The HAWAII LAVA red mirror lenses are created using the Maui Jim proprietary HCL® Bronze base lens colour enabled with patented PolarizedPlus2® colour-enhancing lens technology. Taking inspiration from the lava eruptions on the Islands of Hawaii, the interplay of red, orange and yellow within the mirror’s colouring highlights the dimensional appearance of natural lava. “Market demand for this fashionable look has been overwhelming since the 2019 launch of the plano HAWAII LAVA lenses within the exclusive Manchester United collection”, says Diego de Castro, Senior Director of Brand Marketing and Management for Maui Jim. “We wanted to further expand our offerings to include prescription options in this popular finish”. The HAWAII LAVA prescription lens is available in over 150 styles of sunglasses, and 90 optical styles, and can be sourced through local eye care professionals.

www.mauijim.com

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