Announced end of June 2019, eyewear company Marcolin Group and global sports brand adidas have entered into a licensing agreement for eyewear products.
The partnership, agreed until 2024, will see the first eyewear products reach the market at the beginning of 2020. Under the terms of the licensing agreement, Marcolin Group will design, develop, manufacture, market and sell eyewear products under the adidas Badge of Sport and Originals labels.
Innovative manufacturing techniques, high-quality materials and lightness characterize the adidas Badge of Sport eyewear models, according to the press statement, which also confirms that the frames will be designed to provide a comfortable fit, ensuring the ultimate vision and lens protection.
The Originals collection will be inspired by Street Culture. loyal to the DNA of the adidas Originals Brand, and sharing the values of creativity and authenticity.
In a statement about the new agreement, Massimo Renon, CEO of Marcolin Group said: “Today’s sportwear embraces and influences the entire fashion and accessory industry and we are very excited to begin collaborating with the legendary brand adidas. This partnership represents a further milestone in our strategic view. We are adding an iconic brand to our portfolio, complementing our presence in the eyewear sporting goods industry. This agreement marks once again Marcolin Group’s targeted company strategy: to join with modern, global and unique brands that leverage their innovative DNA. We feel privileged to work with adidas and apply their philosophy in eyewear”.