MARCHON EYEWEAR has signed a Global licensing agreement with Paul Smith

What's on in Europe
September 22, 2022

Marchon Eyewear, Inc. and Paul Smith, the British independent design company, have announced that they have entered into an exclusive, long-term global licensing agreement. Marchon was previously responsible for the distribution of Paul Smith eyewear in North America. Under this new partnership, Marchon will now oversee the design, manufacturing, and global distribution of the brand’s eyewear collection beginning January 2023. Paul Smith sun and optical styles will be designed “with a classic yet modern approach, with a focus on craft and attention to detail – featuring the distinct signature styling and the organic colour palette for which Paul Smith is known”. According to the eyewear company, customers can expect to see a mix of contemporary shapes with timeless detailing and classic design attributes, lightweight, and crafted with high-quality materials for both men and women. “Marchon is very proud to partner with Paul Smith, an iconic brand with timeless styling,” said Thomas Burkhardt, President of Marchon Eyewear, Inc. “We look forward to contributing to the brand’s future growth around the world, while strengthening our offering within the luxury eyewear segment. The new collections will be offering new eyewear styles that will uniquely capture the essence and exceptional quality of the Paul Smith brand.” “We are delighted to be embarking on a new global eyewear partnership with Marchon. Harnessing their expertise in manufacturing and distribution and bringing our own unique approach to design and creativity, we have every confidence it will be a prosperous collaboration.” Ashley Long, Managing Director, Paul Smith Ltd. The new Paul Smith eyewear collection will be sold globally through select optical retailers, department and specialty stores, Paul Smith retail locations, and online at www.paulsmith.com and in the US on www.eyeconic.com.

www.marchon.com

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