opti Munich 2019 launch

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January 16, 2019

Light. Heart. Passion. Innovation.

New Italian eyewear label, Lightbird announces its first collection, designed by Corrado Rosson.
The brand will exhibit at opti 19, the Munich fair, this month. The collection highlights innovation using a new material called Light_matter, derived from the union of Italian acetate and a lightweight hi-tech aluminium alloy.
Light_matter is also the name given to the collection, which consists of two sunglasses and 13 prescription models – including the optical models Desert and Fox. Also a feature of the new collection is the opportunity for a link with the entire supply chain and opticians, helping them to retain their customers, according to the company.
This relationship is established through a system called Light_nest which uses an App and the reading of the unique serial number inserted in the QR code - positioned in the temple tip of each pair of glasses. Model Desert offers clean lines and a metal monochrome front, offered in four colours.
Similarly, model Fox offers a minimal look enhanced by contrasting materials – the frame is also available in four colour choices.

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