LAUNCH OF
DITA-LANCIER

What's on in Europe
May 08, 2019

Advanced lens tech for land, sea and air

DITA has launched DITA- Lancier, a range of lenses and frames designed for everyday use in the Land, Sea, and Air environments.
The DITA-Lancier collection is inspired by the inimitable style of those who push the boundaries of speed and endurance in the pursuit of excellence, according to the company. Continuing in this spirit of timeless performance, DITA utilizes lens technology designed for land, sea, and air—paired with a universal frame design system.
DITA-Lancier lenses combine the lightweight, impact-resistant qualities of polycarbonate with optical clarity and scratch resistance nearly
that of glass. Each DITA-Lancier lens features a specialized colour enhancement designed for the environments of land, sea, and air, and can be adapted to most prescriptions
Each DITA-Lancier frame is crafted using some of the same materials and techniques that have made DITA a well-known name in luxury eyewear. DITA- Lancier’s universal design system — inspired by efficiencies in systems design theory — includes details that come standard on each frame, like adjustable nose pads and temple tips composed of titanium and crystal grey injection-molded rubber.

www.dita.com

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